With a versatile background spanning all areas of marketing, including branding, digital strategy, event management, and campaign management, DeAnna Dale combines creativity and analytics to deliver impactful results. Her passion for design, human behavior, customer experience, and trend forecasting fuels a strategic yet human-centered approach to every project.

With over 13 years of healthcare marketing experience and 6 years specializing in 340B-focused marketing, DeAnna brings a wealth of passion and creativity to the Ravin Consultants team. Throughout her career, DeAnna has led marketing initiatives for startups and emerging businesses, developing comprehensive strategies that strengthen brand identity, drive engagement, and accelerate growth. Her work focuses on aligning visual storytelling and user psychology to create authentic, high-impact experiences. 

DeAnna earned her Bachelor’s degree in Psychology from the University of South Florida and in Marketing & Merchandising from The Art Institutes, and is also a certified Life Coach. Her background includes developing departments from the ground up across HR, Marketing, and Operations, spanning non-profits, pharmacies, and labs.

Most recently, DeAnna was nominated for the 340B Defender of the Year by Community Voices 340B for her advocacy and efforts to help 340B entities reach more patients through digital marketing, website redesigns, and SEO improvements. She also volunteers her time to plan and execute the annual Defend 340B March on Capitol Hill.  She loves building positive, collaborative workplaces and believes the best ideas come from teams that feel inspired and included.